To Blog or Not? B2B Technology Companies Get a Resource In A
New Whitepaper Published by The David James Agency

THOUSAND OAKS, Calif., Sept. 22, 2009 - Business-to-business technology companies are among the last firms to use blogs as a way to communicate with the industry and with their customers. To help these companies consider the value of blogging, The David James Agency LLC (DJA) today released a new whitepaper that discusses the use of blogging as a tool for business communications.

The Thousand-Oaks-based technology PR and marketing communications agency developed the whitepaper in response to the market's growing demand for implementing blogs and social media into overall marketing plans.

The whitepaper, entitled "Business-to-Business Blogging: A New Way to Marketing Success?" explains what a blog is, what the benefits are, best practices in blogging and how to get a blog started. The whitepaper features case studies and a wealth of research on blogging.

"Businesses are constantly looking to find ways to interact with their customers in a cost-effective, yet meaningful way," said David Rodewald, DJA managing director. "The agency is pleased to deliver this whitepaper providing executives a detailed view of blogging and how it can be successfully implemented into their businesses strategies."

The whitepaper is now available on the agency's website.

About The David James Agency

The David James Agency LLC specializes in public relations and marketing communications for start-up and emerging technology companies. Founded in 2003, DJA currently services clients in a variety of high-tech industries, including semiconductors, telecom and wireless services and infrastructure, networking, clean power and energy, and enterprise software. More information about DJA is available at www.davidjamesagency.com.

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Media Contact:
David Rodewald
dja@davidjamesagency.com
(805) 494-9508